Install Trends
Install trends show how package adoption is growing or declining over time. The install trend chart is the primary metric publishers use to understand whether their packages are gaining traction, plateauing, or losing momentum in the marketplace.
Install Metrics Available
| Metric | Definition | Use Case |
|---|---|---|
| New installs (period) | Count of unique new tenant installs in the selected date range | Understanding current growth velocity |
| Cumulative installs | Total all-time unique tenant installs as of the end of the selected range | Overall reach and reputation points baseline |
| Active installs | Tenants who have the package installed and have used it at least once in the last 30 days | Understanding actual usage vs passive installs |
| Uninstalls (period) | Count of tenants who removed the package in the selected date range | Churn monitoring |
| Net installs (period) | New installs minus uninstalls in the selected period | True growth measurement |
Chart Views
The install trend chart offers three time granularities, automatically selected based on the date range but adjustable manually:
| Granularity | Default For | Best For |
|---|---|---|
| Daily | 7-day and 30-day ranges | Identifying specific days with install spikes (launch day, announcement day) |
| Weekly | 90-day range | Week-over-week growth rate comparison |
| Monthly | 12-month range | Seasonal patterns and long-term trend direction |
Package Selector
Publishers with multiple packages can view install trends per package or aggregated across their entire portfolio. The package selector at the top of the Install Trends page allows switching between:
- All packages (portfolio view) — Stacked bar chart showing each package's contribution to the total
- Individual package — Line chart showing only that package's install trend with version breakdowns
Version Breakdown in Install Chart
When viewing a single package, the install chart can be toggled to show installs broken down by package version — revealing which version new tenants are installing and whether old versions are still attracting installs after newer versions have been published.
Reading the Trend
Flat trend after launch
Normal for most packages. Organic discovery grows slowly. If growth is desired, consider certification (increases search ranking) or community engagement (Q&A activity builds trust for new visitors).
Spike followed by plateau
Typical pattern after a major announcement or featured placement. The spike represents attention-driven installs; the plateau is the organic baseline. Evaluate whether the post-spike level is higher than pre-spike — sustained lift indicates the announcement brought lasting new users.
Declining trend
May indicate a competing package gained market share, the package has become outdated relative to alternatives, or tenant satisfaction issues are generating word-of-mouth deterrents. Cross-reference with uninstall counts and review scores to diagnose the root cause.
High uninstall rate
If new installs are healthy but net installs are flat or negative, focus on the uninstall side. Review open issues and community feedback for patterns that explain why tenants are removing the package.
The install metrics on this page are near-real-time, refreshed every 15 minutes. After a major release or a featured placement goes live, you may see install counts update within minutes. There is no need to manually refresh more frequently than every 15 minutes — the data will not be more current than that.