Publisher Insights
Publisher Insights provide a holistic view of the publisher's marketplace performance beyond individual package metrics — including the profile-to-install conversion funnel, reputation trajectory, and (for paid packages) revenue tracking. These metrics answer the question: how effectively is the publisher's marketplace presence converting interest into adoption?
The Discovery Funnel
The discovery funnel tracks how potential users move from discovering the publisher's presence to installing their packages. Three stages are measured:
| Funnel Stage | Metric | What It Measures |
|---|---|---|
| Profile views | Count of publisher profile page views | Top-of-funnel discovery — how many users are finding and looking at the publisher's profile |
| Package detail views | Count of package detail page views across all publisher packages | Mid-funnel engagement — users who went from the profile to investigating a specific package |
| Installs | New installs in the period | Bottom-of-funnel conversion — users who viewed a package and decided to install it |
Conversion Rates
Two conversion rates are calculated from the funnel:
Profile → Package View Rate
What percentage of profile visitors navigate to a package detail page. A low rate suggests the profile is not effectively showcasing packages — consider improving the profile description, adding more package screenshots, or featuring your top packages prominently.
Package View → Install Rate
What percentage of package detail page visitors install the package. A low rate suggests the package detail page is not converting browsers into installers — common causes: insufficient documentation, no screenshots, poor or few reviews, or a confusing install process description.
Reputation Trajectory
The Publisher Insights page includes a reputation trajectory chart showing the publisher's lifetime points and weighted score over time. Key inflection points are annotated:
- Tier advancement events (when the publisher crossed a tier threshold)
- Certification grants (sudden +100 pt jumps)
- Significant admin awards
- Decay events (when large blocks of installs or reviews crossed the 2-year threshold, causing weighted score to dip)
Revenue Tracking (Paid Packages)
For publishers with paid packages — packages that charge tenants a subscription or per-use fee — the Publisher Insights page includes a revenue section showing:
| Metric | Description |
|---|---|
| Monthly Recurring Revenue (MRR) | Total active subscription revenue across all paid packages |
| New MRR | Revenue added in the period from new subscriptions |
| Churned MRR | Revenue lost in the period from subscription cancellations |
| Revenue by package | Breakdown of MRR contribution per package |
Revenue figures are private — never exposed to other publishers or marketplace users. Only the publisher who owns the packages and admins with financial reporting access can see revenue analytics.