Admin Leaderboard Analytics
Leaderboard analytics give admins deeper visibility into publisher ranking dynamics — who is climbing, who is dropping, tier distribution across the publisher base, and which publishers are at risk of falling out of high-value tiers due to decay on aging activity.
Leaderboard Overview
The admin leaderboard analytics view shows the full publisher ranking table (not limited to the top 10 visible on the public leaderboard) with additional admin-only columns:
| Column | Description |
|---|---|
| Rank | Current position based on weighted score |
| Publisher | Publisher name and ID |
| Tier | Current tier (Bronze / Silver / Gold / Platinum) |
| Weighted Score | Current weighted score used for ranking |
| Lifetime Points | All-time lifetime points (admin-only column) |
| Rank Change (7d) | Positions moved up or down in the last 7 days |
| Score Change (7d) | Weighted score change over the last 7 days |
| Decay Risk | Estimated weighted score change over the next 90 days from scheduled decay events |
Rank Change Tracking
The rank change column shows movement since the previous leaderboard update (daily). Publishers with significant rank movement are highlighted:
- Fast climbers — Publishers who moved up 5+ positions in a 7-day period, indicating rapid recent activity (new installs, certifications, or admin awards)
- Fast droppers — Publishers who dropped 5+ positions, indicating recent decay events or loss of active install traction
- New entrants — Publishers who appeared in the top 100 for the first time
Tier Distribution
The tier distribution chart shows how publishers are distributed across Bronze, Silver, Gold, and Platinum. This is a health metric for the reputation system — a healthy marketplace should show a pyramid: many Bronze, fewer Silver, fewer Gold, and very few Platinum. An inverted or overly flat distribution may indicate the point thresholds need calibration.
| Tier | Expected Distribution | Admin Signal If Off |
|---|---|---|
| Bronze | 50–70% of all publishers | If below 50%, early-tier threshold may be too easy |
| Silver | 20–35% of all publishers | If above 40%, Silver threshold may need review |
| Gold | 8–15% of all publishers | If above 20%, Gold threshold may need calibration |
| Platinum | 1–5% of all publishers | If above 8%, Platinum threshold may be too low |
Decay Risk View
The decay risk column provides a forward-looking estimate: based on each publisher's current event log, how much will their weighted score drop in the next 90 days as events cross the 2-year age threshold? This helps admins identify publishers who may:
- Experience significant leaderboard drops even without any negative event — purely due to aging activity
- Be candidates for outreach or incentive programs to generate fresh activity before their decay cliff hits
- Warrant an admin award to compensate for an unusually large decay event from a historical activity spike (e.g., a viral install spike exactly 2 years ago that will create a decay cliff)
Even if the decay risk column shows a large estimated weighted score drop, this does not affect the publisher's tier. Tier is based on lifetime points, which never decay. Decay risk is a leaderboard concern only — relevant for publishers who care about their ranking position, not their tier status.